The Beautiful Game. Pick Your Winners

Over the next two months, billions of people will back their teams, debate match outcomes, and watch results unfold across 104 fixtures. Until now, that knowledge sat idle — something you settled in group chats, not something you could act on. We're changing that.

Every fixture is covered. Golden Boot. Tournament winner. All the way from the group stage through to the Final — 190+ World Cup markets, with selected matches carrying special one-time bonus pools on top of the overall leaderboard prize (not available in all regions).When a market opens, commit your points to an outcome. Market status updates in real time on the match page, so you always know exactly when you can move. No separate deposit, wallet, or bridging required.

The Beautiful Game runs entirely inside OKX, and your points stack automatically:

• Welcome bonus — points credited the moment you join (VIPs receive more)

• Daily check-in — log in each day to keep your streak and your points growing

• Match positions — commit points to outcomes across any open market

• Refer friends — earn bonus points for every friend who joins the campaign

At tournament end, the prize pool is distributed proportionally to all eligible participants who committed points, depending on leaderboard position. Winnings are credited directly to your OKX account — no claim required.

The Beautiful Game campaign is built on Exchange OS — OKX's recently launched permissionless infrastructure layer for onchain trading, deployed as a major upgrade to X Layer, OKX's EVM Layer 2. Exchange OS provides the high-performance execution environment underpinning the campaign's Outcomes markets: handling matching and settlement at the protocol layer.Beyond the World Cup campaign, Exchange OS will soon be available to any external builder looking to deploy their own spot, perpetuals, or prediction market exchange on X Layer — without rebuilding the underlying infrastructure stack. Deployers control their own listings, branding, and audience while the protocol handles everything underneath.

• Football is the sport crypto traders identify with most: 56% of respondents associate football with cryptocurrency over any other sport, nearly three times the share who said esports (19.6%).

• 84% of respondents said the instincts that make someone a strong crypto trader, including pattern recognition, probabilistic thinking, and composure under pressure, overlap with calling football outcomes.

• 45% said their World Cup outcome calls would likely outperform their crypto trading performance over the same time period.

• Asked whether they would rather receive 1 BTC or see their favorite team win the World Cup, 76% chose Bitcoin. 24% chose the trophy.

• About a quarter of respondents (23%) said that seeing their team eliminated would upset them more than losing 20% of their portfolio.